With the latest innovations in Social media, earning through content creation has perked up the interest of many. Through time and the visible success of social media influencers who have emerged as celebrities, content creation is proving to be a successful industry that is lucrative and promising. Moreover, it is something that anyone can do, provided you know the exact direction to head to.
There’s no doubt that social media has completely changed our lives, more importantly, the way we earn side-income. Anyone not understanding the potential of social media is way behind than others and needs to catch up quickly. The best thing about it is you don’t have to be exceptional at anything. You can count yourself among one of those influences just by creating engaging content. Even if it’s funny videos.
Before you start, there are a few do’s and don’ts that you need to know if you want to be successful. The steps highlighted in this guide will allow you to know your way through it.
How to Make Money as a Content Creator
Once you have established the idea of your brand or the main theme you want to work around and have created a social media profile, it’s time to pick up some follower-ship on your social channels. Here are some practical ways to help you make money as a content creator:
Create Exclusive Content
Creating exclusive content is a great strategy to earn through the followers you have gathered. You can create paid memberships for followers who would like to receive exclusive content from you. This can include bonus content of the area you work in such as exclusive recipes, artwork, classes, etc.
One of the most popular platforms that allows you to earn through memberships is Patreon. Patreon helps creators monetize their content by offering exclusive subscriptions for a few dollars. If you are interested in doing this, reach out to your followers and ask then what kind of content they want to see frequently.
Be creative and think about what you can offer in your niche that your followers would love to see. You can offer your artwork for downloading, do a tutorial on your area of expertise, create special articles, and more. Make sure it is something your followers would be willing to pay for.
Earn with Sponsorships
A job of an influencer is one with great responsibility. If your followers trust you then they will trust a brand you trust. Take the opportunity to create sponsored content for businesses that reach out to you. Not only will you be able to earn through this, but the business will gain some customers as well and this will open prospects for more sponsors who you can earn through.
Some examples of popular areas of influencers are beauty product reviews, makeup, food reviews, lifestyle reviews, etc. Here are some influencer marketing success stories worth looking into.
Monetize your Content
Content monetization is a great way to earn money from your followers. If you have a good following on Social media platforms like Instagram and TikTok, you can leverage Affiliate marketing to earn commissions by suggesting products. For other content like blogs and websites, you can use Google Ads to monetize your content. If you create Youtube videos, Google Adsense can be a great tool to earn money from them.
Do note that monetizing your content can be an effective way to earn stable income if you have thousands of visitors. If you are starting with only a few hundred, subscription based content can prove to be more fruitful.
Teaching an online course is a very effective method of earn money. Not only will you be able to establish your public profile, but you will also be able to gain lifelong followers who genuinely like your content.
Online courses have gained a lot of popularity and there are a variety of areas you can teach in. From photography to designing, programming, and more, there are plenty of areas that you can teach. Remember, you can teach anything you’re good at. Don’t be shy about it.
Learning platforms like Udemy and SkillShare allow you to earn by creating online courses. Some of the top teachers on SkillShare are earning up to $100k per year.
Sell your Work
You put in hard work to create your content, now it’s time to sell it. Remember, your followers are following you because they love what they see, they love your work and they will likely love the fact that they can purchase it.
Whether you are an artist, photographer, fashion enthusiast, consider selling your work. You can create a website or portfolio that allows your followers to view your products. Instagram is a great place to do that. You can create an amazing feed to showcase your work and add a link in your bio where all the items are viewable.
You can even create your Etsy store and sell your items there. Just provide the link to your shop on your social media profile and direct your followers there.
Explore more Channels
Successful brands often have their brand presence on multiple social media platforms. This allows them to extend their brand and what they have to offer to more people or potential customers. The more following you have, and the more people who know about your brand, the more likely you are to sell. So remember, followers matter the most and that’s what it is all about. You can even sell Ad spaces to advertisers on your website or blog and get paid monthly.
If your brand is active on Instagram, extend it to all other channels such as Pinterest, YouTube, and TickTok. Customize your content according to the social media platform and gain new followers who can help you thrive in your business.
In the end, know that it takes patience and time before you can start earning big money as a content creator. Use these points as your guide in this business and keep on creating original, engaging content. Remember, consistency is the key to success.